Unlocking the keys to successful visual marketing on social media
Photos and video reign supreme in social media today, so you may be excited to jump into this form of marketing. And, how hard could it be to post mouth-watering pictures or an appetizing video of your signature dishes? While nice to have, you don’t need a dedicated social media team or professional photographer for success. With a strategy, knowledge of basic principles of photography, and some tools to enhance your smartphone…
Share
7 top tips to get your staff to buy in – and stay in!
Internal marketing is the process of promoting your brand and products within your organization. In a restaurant, the internal communication between owners and employees is an important factor…
Share
10 tips to create a buzz around national food days
Does your restaurant celebrate National Meatball Day (March 9)? Or National Margarita Day (February 22)? Add let’s not forget Eat All Your Veggies Day on June 17. There’s been a proliferation…
Share
Partnering with influencers to amplify your restaurant’s brand
Social media influencers seem to be everywhere these days. They create content on platforms like Instagram and Facebook to sway their followers to engage with the businesses they promote. But…
Share
See your operation like a food critic, and make changes!
In our digital age the influence of a titled food critic’s opinion has been replaced by the emergence of guest review websites, social media, and food influencers. Food critics per se are…
Share
Instagram 201: Use Instagram to stay connected
If you’re not on Instagram, you don’t exist. That’s the hard truth. The social media landscape has quickly become the dominant marketing tool for restaurants to connect globally and directly…
Share
Instagram 101: Are you Instagrammable?
To say that Instagram’s food community is an impactful marketing channel for your restaurant business is an understatement. Restaurateurs need always to be thinking about how every…
Share
Take the time to turn around negative reviews
Over the last decade, like burning wild fire, word of mouth advertising has erupted into a fierce, influential, and potentially detrimental digital landscape called online reviews. …
Share
How to use cause marketing to build your brand – and do good!
When you peel back the layers of the term “cause marketing,” the core of the message stands for “to do good, by doing good,” for partnering organizations that share in a mutually beneficial…
Share
SUPPORT OUR ADVERTISERS
