What’s important NOW for restaurant marketing?
Managing guest expectations during times of constant change through effective communications tactics Keeping your guests informed and up to date about what to expect when dining at your establishment has never been so critical to the success of your foodservice operation. The restaurant industry remains in a state of constant change, and to maximize the allowable dining capacities, you need to up your communications game. Start off…
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Marketing your own retail brand in restaurant or specialty stores through packaging
If there is one thing this pandemic has proven, it’s that hospitality businesses can no longer rely on one service offering as a sole source of revenue. Over the last 16 months…
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Your restaurant’s online presence: the value of owning vs renting
Should your restaurant be active on social media? Absolutely. Is it important also to have a website and mailing list? Even more so. Why? Basing your marketing plan on social media alone is…
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Web savvy – make your restaurant website the hub of your online marketing strategy
Your restaurant may have a Facebook page and Instagram account, but do you have a website? In this time of soaring social media popularity, you may think a website isn’t necessary, but…
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Unlocking the keys to successful visual marketing on social media
Photos and video reign supreme in social media today, so you may be excited to jump into this form of marketing. And, how hard could it be to post mouth-watering pictures or an appetizing…
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7 top tips to get your staff to buy in — and stay in!
Internal marketing is the process of promoting your brand and products within your organization. In a restaurant, the internal communication between owners and employees is an important factor…
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10 tips to create a buzz around national food days
Does your restaurant celebrate National Meatball Day (March 9)? Or National Margarita Day (February 22)? Add let’s not forget Eat All Your Veggies Day on June 17. There’s been a…
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Partnering with influencers to amplify your restaurant’s brand
Social media influencers seem to be everywhere these days. They create content on platforms like Instagram and Facebook to sway their followers to engage with the businesses they promote. But…
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See your operation like a food critic, and make changes!
In our digital age the influence of a titled food critic’s opinion has been replaced by the emergence of guest review websites, social media, and food influencers. Food critics per…
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Instagram 201: Use Instagram to stay connected
If you’re not on Instagram, you don’t exist. That’s the hard truth. The social media landscape has quickly become the dominant marketing tool for restaurants to connect…
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Instagram 101: Are you Instagrammable?
To say that Instagram’s food community is an impactful marketing channel for your restaurant business is an understatement. Restaurateurs need always to be thinking about how…
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Take the time to turn around negative reviews
Over the last decade, like burning wild fire, word of mouth advertising has erupted into a fierce, influential, and potentially detrimental digital landscape called online reviews. …
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How to use cause marketing to build your brand — and do good!
When you peel back the layers of the term “cause marketing,” the core of the message stands for “to do good, by doing good,” for partnering organizations that share in…
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