TikTok 101 for restaurants
Just when you thought you were getting the hang of social media and content marketing, along comes another digital platform to shake things up! Although it may seem relatively new, TikTok began in 2016, and since then has become the fastest growing social media platform, with more than 1 billion people worldwide and an average of 3.2 million Canadians, engaging in the video platform monthly. That’s a BIG consumer audience that you…
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10 creative restaurant marketing strategies to increase revenue
Marketing your restaurant brand successfully, meaning you’re actually experiencing a return on your marketing dollars, can often seem an insurmountable task. It’s important to keep in…
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Food photography: make your meals really look good enough to order
During the pandemic, the need for outstanding visuals to sell your food is even greater than before, when competition was already fierce for food dollars. That’s where…
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What’s important NOW for restaurant marketing?
Managing guest expectations during times of constant change through effective communications tactics Keeping your guests informed and up to date about what to expect when dining at your…
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Marketing your own retail brand in restaurant or specialty stores through packaging
If there is one thing this pandemic has proven, it’s that hospitality businesses can no longer rely on one service offering as a sole source of revenue. Over the last 16 months…
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Your restaurant’s online presence: the value of owning vs renting
Should your restaurant be active on social media? Absolutely. Is it important also to have a website and mailing list? Even more so. Why? Basing your marketing plan on social media alone is…
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Web savvy – make your restaurant website the hub of your online marketing strategy
Your restaurant may have a Facebook page and Instagram account, but do you have a website? In this time of soaring social media popularity, you may think a website isn’t necessary, but…
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Unlocking the keys to successful visual marketing on social media
Photos and video reign supreme in social media today, so you may be excited to jump into this form of marketing. And, how hard could it be to post mouth-watering pictures or an appetizing…
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7 tips to get your restaurant staff to buy in – and stay in!
Internal marketing is the process of promoting your brand and products within your organization. In a restaurant, the internal communication between owners and employees is an important factor…
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10 tips to create a buzz around national food days
Does your restaurant celebrate National Meatball Day (March 9)? Or National Margarita Day (February 22)? Add let’s not forget Eat All Your Veggies Day on June 17. There’s been a…
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Partnering with influencers to amplify your restaurant’s brand
Social media influencers seem to be everywhere these days. They create content on platforms like Instagram and Facebook to sway their followers to engage with the businesses they promote. But…
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See your foodservice operation like a food critic, and make changes!
In our digital age the influence of a titled food critic’s opinion has been replaced by the emergence of guest review websites, social media, and food influencers. Food critics per…
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Instagram 201 for restaurants: use instagram to stay connected
If you’re not on Instagram, you don’t exist. That’s the hard truth. The social media landscape has quickly become the dominant marketing tool for restaurants to connect…
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Instagram 101 for restaurants: are you instagrammable?
To say that Instagram’s food community is an impactful marketing channel for your restaurant business is an understatement. Restaurateurs need always to be thinking about how…
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Take the time to turn around negative restaurant reviews
Over the last decade, like burning wild fire, word of mouth advertising has erupted into a fierce, influential, and potentially detrimental digital landscape called online reviews. …
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How to use cause marketing to build your restaurant brand
When you peel back the layers of the term “cause marketing,” the core of the message stands for “to do good, by doing good,” for partnering organizations that share in…
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