See your operation like a food critic, and make changes!
In our digital age the influence of a titled food critic’s opinion has been replaced by the emergence of guest review websites, social media, and food influencers. Food critics per se are not as common as they used to be, however the thorough process that notable food critics follow is extremely useful in understanding how your operation stacks up. Unlike unforgiving guests who often give you one chance to make it, food critics never…
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Instagram 201: Use Instagram to stay connected
If you’re not on Instagram, you don’t exist. That’s the hard truth. The social media landscape has quickly become the dominant marketing tool for restaurants to connect globally and directly…
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Instagram 101: Are you Instagrammable?
To say that Instagram’s food community is an impactful marketing channel for your restaurant business is an understatement. Restaurateurs need always to be thinking about how every…
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Take the time to turn around negative reviews
Over the last decade, like burning wild fire, word of mouth advertising has erupted into a fierce, influential, and potentially detrimental digital landscape called online reviews. …
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How to use cause marketing to build your brand – and do good!
When you peel back the layers of the term “cause marketing,” the core of the message stands for “to do good, by doing good,” for partnering organizations that share in a mutually beneficial…
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